Ghost kitchens have been making quite a splash in 2020. Though they started gaining popularity as early as 2016, with Covid-19 forcing many restaurants to shift their strategy heavily towards delivery, ghost kitchens and delivery-only restaurants really took off this year. But, what exactly are ghost kitchens? We wrote this article to give you an insight into all things ghost kitchens to help you decide if ghost kitchens are the right next step for you and your restaurant!
Simply put, ghost kitchens are a food preparation facility set up for the preparation of delivery-only meals. There are tons of these facilities all around the world and more and more are rising every year. What's leading to this growth?
The delivery space has seen enormous growth over the past several years. Here are just some interesting facts about the delivery space:
With food delivery growing tremendously every year, it is not surprising that more restauranteurs are looking into ghost kitchens as an avenue for expansion.
Ghost kitchens are all the craze at the moment. However, as a restaurant owner, there are several things to consider before diving into this model. Although ghost kitchens require less investment than opening up a second location, they still require a substantial amount of investment both financially and time-wise. The major ghost kitchen players require you to pay monthly rents, buy and set up your own kitchen equipment, and hire new staff for the location. After setting up your ghost kitchen, you can then set up your delivery only restaurant and start serving the public.
Some restauranteurs are setting up virtual concepts inside ghost kitchen facilities to expand their brand without building a second stand-alone location. Setting up a ghost kitchen requires a smaller investment and allows a restauranteur to test out several virtual brands out of the same space! If you have an existing restaurant and wanted to expand to a different part of town, a ghost kitchen facility might make sense for you.
Here are the steps that you would need to take to open up a ghost kitchen facility:
Although ghost kitchens allow restaurants to expand their brand, it still requires a hefty upfront expense and many complicated steps. If you already have a physical location, you may want to think about launching a virtual restaurant brand out of your existing location. It's a lower risk way of tapping into underutilized kitchen space - and growing the potential revenue of your location.
Here at Superorder, we specialize in helping operators create virtual restaurants out of their existing locations! To learn more about what a virtual restaurant looks like, check out our post on virtual restaurants here: (insert blog post about 'What is a virtual kitchen?') If you're ready to launch a virtual restaurant of your own, shoot us an email to firstname.lastname@example.org or fill out this form to talk with a team expert!
Book a demo here!
Some restauranteurs are curious about the delivery platforms that ghost kitchens use. Ghost kitchens themselves don't have control over delivery applications. Ghost kitchens serve simply as a place to produce food. Think about ghost kitchens like restaurant locations with no seating. You can operate your delivery only restaurant out of your ghost kitchen and use any and all delivery applications that exist in your region or area. Once your virtual restaurant is set up on the delivery platforms, you're ready to get cooking!
Although ghost kitchens are similar to restaurants in the sense that you still need to produce tasty food and serve guests, the profitability of ghost kitchens is a bit different. Here are three strategies you can employ as a restauranteur to increase the chances that your ghost kitchen is more profitable.
Run multiple virtual restaurants out of the same ghost kitchen space.
Hire tight but hire smart!
Deciding what you will serve in your ghost kitchen space depends on many factors. Ultimately, the goal should be to serve something that you know for certain that people will find delicious! A good pointer is to do some research in the area that you are opening to make sure that there is demand for the food you will be serving. Opening a ghost kitchen concept near universities? Maybe it's a good idea to order late night food. Opening a delivery only restaurant near office buildings, maybe salads and healthy bowls is best! The best way to decide what to serve is to ensure that it is delicious and that there is demand in your area!
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Food delivery has been increasing in popularity for years now, and the pandemic has even further accelerated this. So, if you're thinking of starting a delivery-only brand, such as a virtual restaurant, now is certainly a logical time to do so. However, this same boom that makes delivery...
Virtual restaurants are a fairly new concept in the grand scheme of things, so restaurateurs are still figuring out exactly how to make them as great as possible. How do you maintain relationships with customers without ever talking to them? How do you promote your business online? It's all very exciting, but also very challenging.