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Restaurant lingo can get pretty confusing even to those who've been in the hospitality industry for a while. Here's a small collection of terms you can learn to sound like a pro in no time!
Picture a big warehouse with dozens of kitchen spaces, all bustling with chefs from different restaurants, or maybe different brands operated by the same restaurant. Some of these may be a delivery-only side of a typical brick-and-mortar restaurant, while others may be exclusively virtual restaurants. Either way, they have the same goal in mind: get food out the door and to the customer as efficiently and proficiently as possible.
Wondering what the best delivery app for your restaurant might be? That's great! It's a good time to do it, too, as delivery sales have never been higher and can be expected to continue to rise. Of course, you'll need to develop a menu, create an online presence, and all that fun stuff, but there's one especially intimidating part of the process you may be putting off: selecting a delivery partner.
Another type of restaurant that would fall under the category of delivery-only is a virtual restaurant. This is a restaurant that has no physical space other than its kitchen, which is often that of a "parent" restaurant, housing other smaller brands within its operations. Virtual restaurants and their menus only exist online, and operate solely for delivery.
Restaurants operating out of Cloud Kitchens are often just expansions of existing physical restaurants you know and love. For this reason, a lot of the food coming out of them may be fairly familiar already.
As you most likely already know, food delivery presents a lot of unique challenges, especially if that's all your restaurant does. One of those is how to ensure repeat business. You don't have the luxury of hiring charming servers or singing happy birthday to customers that chose to come celebrate with you. So, how do you leave them wanting more? We're going to give you some food for thought (no pun intended).
Every year, our lives become faster and faster, as new technologies are introduced to make things easier and put everything we need at our fingertips. Because of this, consumers have very short attention spans, and you can't take up too much of their time before they forget about you. In this article, we're going to cover a few ways to ensure your virtual restaurant's website is pulling in as much business as possible.
Nobody out there would argue that a great restaurant needs a great menu. It's kind of the whole point, right? Well, delivery-only restaurants are no exception. In fact, delivery-only menus are arguably even more important, as they're one of the only exposures to your business that your customer will have. You can't win them over with just a great ambience or a smile.
If you haven't heard of them, ghost kitchens (also sometimes called cloud kitchens) are commercial kitchen facilities that restaurant brands rent space in to optimize preparation of delivery-only food. And as we're sure you have heard or seen firsthand, delivery orders have done nothing but...
Simply put, ghost kitchens are a food preparation facility set up for the preparation of delivery-only meals. There are tons of these facilities all around the world and more and more are rising every year.
A successful future starts with meticulous planning in the present. If you have already launched your virtual restaurant, it may be a little too late for this. But, if not, the best way to ensure success after launching is to put in the work before launching. This is going to require two main things: research and branding.
As delivery becomes more and more popular, you've probably been hearing the terms "ghost kitchen" and "virtual restaurant" being thrown around a lot. But what are they? At a glance, they may seem extremely similar, and in many ways they are. However, they have some important differences.
Food delivery has been increasing in popularity for years now, and the pandemic has even further accelerated this. So, if you're thinking of starting a delivery-only brand, such as a virtual restaurant, now is certainly a logical time to do so. However, this same boom that makes delivery...
You already know all about how the pandemic has heightened the demand for food delivery around the world, so we won't bore you by explaining this phenomenon again. But, as we're closing in on a year of pandemic life, and vaccines are finally being rolled out globally, it does beg the question: is it too late to capitalize on this delivery boom? The short answer is no, but the long answer requires a little bit of explanation.
One of the very unique challenges that virtual restaurant brands face is creating or selecting the proper packaging for their delivery orders. It's obviously not lucrative to spend an arm and a leg on fancy packaging, but you also need something that will ensure the safety of the food...
Virtual restaurants are a fairly new concept in the grand scheme of things, so restaurateurs are still figuring out exactly how to make them as great as possible. How do you maintain relationships with customers without ever talking to them? How do you promote your business online? It's all very exciting, but also very challenging.
Virtual restaurants have no brick-and-mortar location and only serve food through delivery or takeout orders. Virtual restaurants increase restaurant revenue - while leveraging underutilized kitchen space - by tapping into the massive customer base that food-delivery platforms have built up. Opposed to ghost kitchens, you can run a virtual restaurant out of your existing brick and mortar store!
Nobody is entirely sure how delivery is going to progress after the pandemic passes, whenever that may be. We can make some good guesses, which we have in other blog posts, but it's impossible to be sure until we make it there. At the very least, it will remain as popular as it was before this all began, but likely, it will be even more so (although not as popular as it is right now). Regardless of how it all pans out, there are some things you can do to help maintain a strong presence in the market.
As combatting climate change has become more and more crucial for our society's future, many of us are doing all we can to help out. But we get it, you're running a business. When you're not putting food on the table for customers, you're putting it on the table for your families, so you have to think about the costs of "doing your part." Luckily, there are a lot of financial reasons to go green, as well as moral. We're going to go over some of the trends and data that show it's a smart decision to make your delivery options as environmentally friendly as possible.
A virtual restaurant is a type of delivery-only restaurant brand that has no physical space aside from its kitchen, which is more often than not that of a parent restaurant. When large restaurants desire to reach consumers in a new market, they'll often create smaller brands that operate out of their existing kitchens, but only exist online.
Virtual restaurants, or delivery only restaurants, have no brick-and-mortar location and only serve food through delivery or takeout orders. Virtual restaurants increase restaurant revenue - while leveraging underutilized kitchen space - by tapping into the massive customer base that food-delivery platforms have built up. Opposed to ghost kitchens, you can run a virtual restaurant out of your existing brick and mortar store!
If you're a restaurateur who has been thinking of capitalizing on the boom in delivery but is weary of how well it will go post-pandemic, you can probably rest easy. Plus, we here at Forward Kitchens aim to make the process of starting up a virtual restaurant as easy and low-risk as possible. With the help of our team, you can use your existing operation, however big or small, to launch a virtual restaurant with multiple brands. This means you'll have even more chances to reach consumers, with even less investment.
If you're in tune with the restaurant industry even slightly, you've most definitely been hearing a lot more about virtual restaurants over the past year. It's not like they didn't exist before that, but the Coronavirus pandemic has slingshotted them into the limelight, forcing restaurateurs...
One of the biggest decisions you have to make when you begin offering delivery, or even building a delivery-only brand, is whether you're going to outsource delivery or keep it in-house. There are, of course, pros and cons to both, so it really just depends on your needs. We're going to go over some of those pros and cons to help you make the decision that's best for you.