Today, Superorder announced the close of a $10M Series A and angel funding round led by Foundation Capital with participation from investors like Michael Seibel (Managing Director of Y Combinator), Kyle Vogt (Cofounder CEO Cruise), Jon Swanson (Chairman Thumbtack), James Beshara (Founder MagicMind), BBQ Capital, I2BF Global Ventures, and others. The company also launched a selection of generative AI & order management tools designed to drive restaurants’ profitability from online sales. The funding follows a period of consistent growth for the company and its recent rebrand from its previous name, Forward Kitchens, marking a significant milestone in its expansion to become the one-stop shop for online delivery & takeout management for restaurants.
Superorder works with over 1,500 restaurants today in 180+ cities, providing solutions that help them grow revenue from delivery and takeout with virtual brands. Superorder enables them to run smoother shifts with order management, automate their marketing and manage their financials more effectively. Restaurants rely on Superorder’s proprietary AI algorithms, which identify unmet needs in their market, to maximize revenue and profit for their virtual brands. Additionally, Superorder consolidates all orders from all platforms into a single system, saving time, reducing errors and improving efficiency.
Superorder’s new tools launching today will enable restaurants to capitalize on the increasingly growing delivery market, which is expected to reach nearly $270 billion in revenue in the U.S. alone this year. They include the following:
“For most restaurants, digital revenue is becoming an increasingly larger share of their business, making tools like third-party delivery platforms, virtual restaurants, and online ordering imperative to compete and remain successful,” said Raghav Poddar, CEO of Superorder. “In the same way that it’s largely illogical not to use Shopify when building an e-commerce store, a simple, consolidated, and automated platform to run all delivery & takeout revenue will become the obvious choice for any restaurant. Superorder’s mission is to simplify tech adoption to give restaurant owners time to invest in their core business, which is cooking great food."
“With convenient digital delivery and take-out driving an ever-growing share of restaurant sales, Superorder helps restaurateurs accelerate profitable growth while running a smoother operation,” said Angus Davis, General Partner at Foundation Capital. “Having founded and grown a restaurant tech company earlier in my career, I was especially excited to invest in Superorder, which is leading the next generation of technology to help local restaurants succeed and grow.”
Superorder was founded in 2019 by Raghav Poddar, who studied at Columbia University. He conceptualized the company as part of the Y Combinator Summer 2019 cohort after seeing the lack of quality online presence from the restaurants he loved ordering from. In 2021, Superorder announced a $2.5M seed round, which was leveraged to expand the company’s footprint and to hire a team in operations, sales and engineering to help support the initial product. With a growing team of more than 70+ employees, Superorder aims to use the new funding to continue its expansion.
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