One of the biggest decisions you have to make when you begin offering delivery, or even building a delivery-only brand, is whether you're going to outsource delivery or keep it in-house. There are, of course, pros and cons to both, so it really just depends on your needs. We're going to go over some of those pros and cons to help you make the decision that's best for you.
First, it's worth mentioning that depending how and where you're operating your business, you may not have a choice but to outsource delivery. For example, if you open a delivery-only kitchen in a cloud kitchen facility, you probably can't have your own team of drivers on site anyway. So, if you haven't even decided where your brand will be operating yet, you'll want to do that first. Now that we've cleared that up, let's get into the real pros and cons of outsourcing delivery.
There are many great delivery partners to choose from, and we've compared them more in-depth in other blogs. So, for our purposes right now, we'll look at this from a more general perspective rather than discuss specific services.
Unless you have some sort of teleportation powers, your only other option is to hire a team of delivery drivers yourself. This, of course, comes with pros and cons as well.
As with most of the things we discuss on our blog, choosing how to deliver all depends on your unique situation. It's a big decision, but hopefully this article helped you organize your thoughts and get a better idea of what you should do.
If you're thinking of starting your own virtual restaurant, we here at Superorder can help you with delivery decisions and everything else along the way. With the help of our team, you can use your existing operation, however big or small, to launch a virtual restaurant with multiple brands. This means you'll have even more chances to reach consumers, with even less investment.
We'll handle branding, website and menu design, and everything else needed to get you going. All you have to do is what you're best at: make great food (just for more people). If this sounds more like what you need, email us at firstname.lastname@example.org or fill out this form to talk with a team expert!
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