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Why Making Your Delivery Operation Environmentally Friendly is a Good Business Move| Superorder

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August 2, 2023

How is Making My Restaurant’s Food Delivery Sustainable a Good Business Move?

As combatting climate change has become more and more crucial for our society's future, many of us are doing all we can to help out. But we get it, you're running a business. When you're not putting food on the table for customers, you're putting it on the table for your families, so you have to think about the costs of "doing your part." Luckily, there are a lot of financial reasons to go green, as well as moral. We're going to go over some of the trends and data that show it's a smart decision to make your delivery options as environmentally friendly as possible.

Consumers care about the environment

You know what they say: the customer is always right, especially when they're willing to spend more money. Okay, maybe we made up that second part of the saying, but it's exactly the case when it comes to doing "green" business. More and more of the public is beginning to care deeply about the climate crisis, meaning they expect the businesses they buy from to care, as well. According to the Green Business Bureau, demand for environmentally friendly products, even if they cost a bit more, is increasing every year. A Nielsen survey even showed that 66% of consumers consider themselves environmentally conscious in their buying habits.

This means that every recyclable delivery container, every compostable cup, every napkin made from recycled materials, will endear you to your consumers. In turn, they'll be willing to pay more to support your efforts in making the world a better place.

Other financial incentives to go green

As if gaining consumers wasn't enough, there are other, even more concrete ways in which it will benefit your delivery operation to be more environmentally friendly. The first is in the form of government subsidies. Two of the main organizations that offer grants, subsidies, and support for businesses going green are the Environmental Protection Agency and Small Business Association. Past these organizations, many associations at state levels offer support as well; it just depends where you operate.

In addition to these grants and subsidies, you can get the government to work for you in the form of tax breaks. Also available at a federal and state level, these can include both breaks and rebates, and are available for many reasons. They may be offered because you use sustainable packing in your delivery containers, or because you use sustainable energy in your kitchen. It often depends on your local policies, so be sure to look into it!

So, there's no doubt that going green will be beneficial for your delivery-only restaurant, whether you're operating out of a cloud kitchen or a virtual restaurant. Plus, let's be honest, eating your food out of a container you know is compostable or was made with clean energy just feels better, doesn't it? We thought so.

If you need a hand with any step of starting your own virtual restaurant, let us know here at Superorder. With the help of our team, you can use your existing operation, however big or small, to launch a virtual restaurant with multiple brands. This means you'll have even more chances to reach consumers, with even less investment.

Start Your Eco-Friendly Virtual Restaurant with Brunch Today!

We'll handle branding, website and menu design, and everything else needed to get you going. All you have to do is what you're best at: make great food (just for more people). If this sounds more like what you need, email us at or fill out this form to talk with a team expert!

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