One of the very unique challenges that virtual restaurant brands face is creating or selecting the proper packaging for their delivery orders. It's obviously not lucrative to spend an arm and a leg on fancy packaging, but you also need something that will ensure the safety of the food on its way to your customer. We're going to walk you through the ins and outs of food packaging in the age of virtual restaurants
Packaging your food properly for delivery is perhaps just as important as making the food itself. There are obvious reasons for this, of course. You need the food to arrive to your customer well maintained, rather than on the seat of a DoorDash driver's car. However, there are also some less immediately obvious reasons.
One important function of delivery packaging is to maintain the temperature of the food. If you order pizza from a virtual restaurant for the first time and it's cold when it gets there, you're probably going to be pretty upset, right? Right. Keeping the food fresh and as close to the intended temperature as possible is a crucial function of packaging.
Good packaging also prevents cross-contamination of the food, both in the restaurant and en route to the customer. This has become even more important in the midst of the Coronavirus pandemic, as delivery has become more popular but customers have also become more worried, and rightfully so, about safety and cleanliness. As a result, tamper-proof containers have been becoming much more commonplace, because they guarantee that your food has been safe and sound since the cook placed it in the container originally.
Finally, good packaging design is important because it increases the appeal of your food, and by extension, your brand. Just as with in-house dining, presentation of the food will affect how much customers enjoy it, regardless of how good it tastes. If it arrives in a clean, well designed package with your branding clearly visible, they'll appreciate and remember that the next time they consider ordering in.
Presentation of the food will affect how much customers enjoy it, regardless of how good it tastes
Material and Cost
If you could use a hand with this or any other part of launching a virtual restaurant, we here at Superorder have got you covered. With the help of our team, you can use your existing operation, however big or small, to launch a virtual restaurant with multiple brands. This means you'll have even more chances to reach consumers, with even less investment.
We'll handle branding, website and menu design, and everything else needed to get you going. All you have to do is what you're best at: make great food (just for more people). If this sounds more like what you need, email us at firstname.lastname@example.org or fill out this form to talk with a team expert!
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Food delivery has been increasing in popularity for years now, and the pandemic has even further accelerated this. So, if you're thinking of starting a delivery-only brand, such as a virtual restaurant, now is certainly a logical time to do so. However, this same boom that makes delivery...
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